In 2025, standing gray amongst all the colors is no longer an option for businesses.
94% of first impressions are design-related.
Brands are struggling to capture audience attention as consumers grow increasingly picky, scrolling past outdated visuals without a second glance. Graphic design trends that were relevant a year ago, are now seen as boring and uninspired. If the above seemed like we were talking about your brand, it might be time to switch things up. But how exactly can you do that?
For starters, you can read this article and understand the latest graphic design trends of 2025. And then decide if you want the redesign in-house or outsource to a graphic design specialist agency such as We Want Design.
Top 6 Graphic Design Trends of 2025
1. Humans Become More Relevant
Generative AI is here not to challenge human graphic designers but to create an opportunity to work alongside them. Brands can use them to create funny and viral images that would be good for engagement. This is one of the most popular graphic design trends right now.
AI would allow graphic designers to spend less time on ideation and thinking things through. This task can now be easily done with AI. When a mockup is presented, a graphic designer can tweak the design to match the brand’s identity.
Why You Can’t 100% Rely on Generative AI
ChatGPT Prompt: I want you to generate an image of a brand that sells shoes and other athletic gear. You can use bright colors that are relevant to 2025. I will use this image on my website. So you can be as creative as you want.
The Response:
Why Humans Are Important: As you can see from above, the text underneath is not faded. The colors make it look like it's a brand for kids and there are spelling mistakes. You would need a graphic design professional to generate hundreds of similar images and create something that resonates with your brand.
An Example: Nike is an example that comes to mind. They created an AI ad campaign on social media in collaboration with Travis Scott. Over 5000 images were used as a reference point to help create the ad and human assistance was used when giving it that oomph factor.
2. Animation Takes a New Route
In 2025, hyper-realistic animations will be implemented by brands. AI will be at the forefront of this graphic design trend, helping create fluid and almost life-like animations without needing to hire and work with models. We will increasingly witness real-time animations in 2025.
This means that no two users will experience the same design. Animations would adjust based on how the user is interacting with the website. This makes the design feel more responsive and dynamic.
An Example: A luxury watch brand Cartier used real-time and fluid-like animations on its website. It tells a story through different watch collections and what each represents.
3. Go Big or Go Home
2024 was all about playing safe, but that’s not what 2025 will be about.
Brands tested out already trending color palettes and got engagement, but was it timeless?
This year will be all about trying on different clothes that don’t make sense, but guess what? It’s what makes it memorable. Try some vibrant and playful colors (maybe even throw in a bit of yellow) and pair it with a retro font. This is what will make the design memorable.
Ahhh…there’s this really cool design, I saw the other day and I want something similar to that.
That’s what graphic design meetings with Design Ade Premier will look like!
An Example: This design pattern is so new that it’s rarely seen. You can be the first one to try out something like this. Be a risk-taker and experiment your way to growth. This design pattern is so new that it’s rarely seen. You can be the first one to try out something like this. Be a risk-taker and experiment your way to growth. This design pattern is so new that it’s rarely seen. You can be the first one to try out something like this. Be a risk-taker and experiment your way to growth. This design pattern is so new that it’s rarely seen. You can be the first one to try out something like this. Be a risk-taker and experiment your way to growth.
4. Object Shaped Cropped Photos
If you see a custom-shaped design and want something similar, for a non-designer it would be like climbing Mount Everest (sure it’s possible but it’ll take a lot of time and effort). For this, you would need to break some essential rules such as staying ‘in the box’
Before getting into this, answer this question:
What shape defines my brand’s value?
An Example: A resort’s brand value can be defined by palm trees or even a beach chair. Once you have decided on the shape it's time to get in touch with graphic design specialists that can help execute your idea. This top graphic design trend can be implemented can be implemented from brand posters to social media posts.
5. The Not-so-Gloom Gothic Design
This design is more about finding the right balance between medieval design and new-age aesthetics. It’s meant more for upcoming brands who are looking to get creative and break down the question.
What makes a good design?
If you are a traditional brand interested in a rebrand, consult with an agency that specializes in graphic design trends.
An Example: This design would work best for coffee shops, cafes, and restaurants that serve authentic food. Having a gothic rebrand gives them that neat and clean look that helps differentiate them from the competition.
Bonus Tip: If you have a vintage clothing brand, go for this design.
6. Get Pixelated
A pixelated design was always associated with poor quality and something that brands should run away from. But this is no longer the case in 2025. It’s time to turn those sharp font images into pixels. But make sure that it isn’t ‘too pixelated’ that the text is essentially unreadable.
Make sure that the pixelated images and fonts you decide to use, don’t confuse the individual with what the purpose of your brand is. So, I would recommend working with a branding agency that has expertise in graphic design. So that you hit the mark and convert leads into sales.
An Example: This design can be used in logos of tech startups that are looking to make a name for themselves to event banners. Gaming companies for so long have been using pixelated art that they know what works and what doesn’t.
Conclusion: Which Agency Should You Onboard?
Given all the information above about top graphic design trends, you might be thinking to yourself.
Which agency should I work with, that has experience in all of the above?
I would recommend choosing We Want Design. This agency is based in Virginia, USA, and has worked with businesses from around the world, helping them develop and execute a rebranding strategy. If you like a graphic design trend from above and would like to implement it in your brand.
FAQs
1. What is the future of graphic design in 2025?
In 2025, brands will be experimental and won’t be afraid to take risks with color palettes. The font style would be neat and clean so that the brand’s message is not lost.
2. Where will graphic design be in 5 years?
In the next 5 years, we will see brands expressing employee culture and sustainability initiatives through graphic design. Real humans instead of stock images, and the use of blue and green colors would be seen in 2025.
3. What is the font trend in 2025?
Even in 2025, retro fonts will be dominating the market. Picture a font, that’s bold and would be popular in the 80s and 90s…and those. They will be making a comeback in 2025.
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